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HEAD QUARTERS    |   MISSHA THAILAND
We have created a history in cosmetic business last three years . It is sometimes called a revolution according to media. Other companies including major cosmetic companies benchmark our business model and strategy. However, we never get others to follow us as a market leader. We have been trying to maximize customer values while minimizing an unnecessary part in the products and distribution channel. We directly contact to the customers through both on-line and off-line like franchise shops. I would like to compare this concept to that of Dell Computers. I think cosmetics shouldn't be a expensive one nor luxury one but daily products. Now, I am committing to deliver this concept to the world. I am confident of success in global market. I heartily welcome you to cooperate as a faithful partner.
 
1999. 05  E-business Team was founded
2000. 01  Able C&C established and Missha' brand launched on www.BeautyNet.co.kr
2002. 05  1st shop opened in South Korea
2002. 12  Sales recorded USD2.7 million
2003. 07  USD 1.3 millions investment from Dongwon Venture Capital
2003. 12  Sales recorded USD11.3 million
2004. 03  100th shop opened in South Korea
2004. 08  200th shop opened in South Korea
2004. 09  First global shop in Sydney
2004. 10  Second global shop in Singapore
2004. 12  Third global shop in Hong Kong
2004. 12  Forth global shop in Mongolia
2005. 01  Fifth global shop in Taiwan
2005. 04  Sixth global shop in Mexico
2005. 04  Seventh global shop in New York
 
 
Rationality of cosmetic product distribution chain
 
  - Direct contact to the customers
- Each customer is able to test all of the product line in the shop and write her/his opinion on the
  web.
  This type of feedback leads to improve the quality and diversity in our products
   
Reasonable price
  - High quality products despite reasonable price
- Over 500 products are under $4.99
- Global shops will maintain this price range worldwide
   
Wide range of products
  Over 600 products ranging from skin care, body care, makeup, fragrance, and hair care products.
   
Prosumer Cosmetics
  Customer's active participation in product planning through the website